Make sure to include a swipe-up link or a shopping button in your story to make it easy for users to buy the products. Studies show that if customers know that an offer is only available for a certain period of time, they are more likely to make a purchase - out of fear of missing out on a good deal.Ĭountdown stickers create this very sense of urgency, so they can be a very effective tool for promoting a sale and ultimately, increasing revenue. Marketing coach Amanda Robinson, for example, likes to use countdown stickers to promote new content before she launches it, such as her new book that will be coming out in 11 months.Ĭreate anticipation for limited-time salesĪ sale that ends in a few days is always a great motivation for consumers to check out the offer. Countdown to new content uploadsĭo you have a new podcast episode or blog post coming out soon? Are you planning on uploading a new video to your YouTube channel? Use the countdown sticker to announce new content!Ĭountdown stickers are a huge attention grabber and can direct more traffic to your web content. Here are just a few examples to show you how other companies are using the feature for their brands. Especially if you combine this with other features such as links to a website or shopping buttons, there is a lot of potential to generate traffic and increase sales for your business.Īs with all interactive elements on Instagram, there are countless ways to use the countdown sticker in your stories to benefit your business. If a user chooses the reminder option from your countdown sticker, you will also get a notification about it in your activity feed or in your inbox, which can come in really handy for tracking interest rates and finding out what type of users are interested in your countdowns. Users will find the reminders either as a push notification on their phones or in their Instagram notifications. They can either get countdown reminders, or they can share the countdown to their account. With a countdown sticker in your Instagram story, your followers will not only be alerted to an event, they can also share it or choose to be reminded of it.Įssentially, when you include an interactive countdown sticker in your story and users tap on it, they get two options. How does the countdown sticker work on Instagram Stories? The countdown sticker has changed this, and there are many ways your business can take advantage of the feature. Before Instagram introduced the countdown sticker, businesses did not really have an easy way to remind their followers about upcoming events. ![]() ![]() ![]() The interactive countdown sticker on Instagram Stories is perfect if you want to draw attention to time-sensitive content such as a new product launch, an event, or a sale. Find out how you can take advantage of the countdown sticker for your business. Since Instagram came out with the interactive countdown sticker for Instagram Stories, it has become a lot easier for businesses to promote events, new content, new products, and to even drive sales.
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