Morning Foods segment.Īs Kellogg CEO Steven Cahillane told analysts in early February: "You shouldn’t look at U.S. Analysts, on average, rate Kellogg stock at "Hold," according to S&P Global Market Intelligence, as the company struggles to reinvigorate its so-called U.S. cold cereal sales fall 3.4% year-over-year to $2.49 billion, according to IRI. 2 cereal maker behind General Mills, saw it total U.S. On the plus side, the average price per box of Corn Flakes rose by a penny. Corn Flakes sales fell 6.7% year-over-year, with 7% fewer boxes sold. breakfast cereals to this day, though its popularity is waning. Kellogg and his brother accidentally stumbled upon the process to flake corn. Kellogg's Corn Flakes traces its history back to 1894 , when company founder W. Boxes sold: 31.7 million (-7.0% year-over-year).Cereals are ranked in reverse order by annual sales. For example, Cheerios and Honey Nut Cheerios are tracked as separate brands, rather than being rolled up into a single “Cheerios” brand. Figures represent individual brand listings. IRI retail sales data is for the 52 weeks ended Aug. So which cereal brands are Americans buying the most? Take a look at the list of the 19 most popular cereals in the U.S. "While breakfast is the most common occasion for eating cereal and nearly universal across age groups, snacking on cereal may offer greater potential for reinvigorating category growth, especially among younger adults," says John Owen, an analyst with Mintel. Market research firm Mintel found that 56% of millennials say they've eaten cereal as a snack at home, compared with just 32% of baby boomers. Just four companies – General Mills ( GIS), Kellogg ( K), Post Holdings ( POST) and Quaker Foods, a division of PepsiCo ( PEP) – collectively accounted for $7.3 billion of those sales.Īlthough cereal sales have been stagnant of late – down 1.4% year-over-year – growing interest in cereal as a snack among younger consumers could goose demand. Americans gobbled up $8.5 billion worth of ready-to-eat cereal over the past year, according to IRI, a market research firm. By using the NGC Auction Central, the user agrees that neither NGC nor any of its affiliates, shareholders, officers, employees or agents shall have any liability for any loss or damage of any kind, including without limitation any loss arising from reliance on the information contained in the NGC Auction Central.Breakfast is big business. As such, NGC disclaims all warranties, express or implied, with respect to the information contained in the NGC Auction Central. These prices are not intended, and should not be relied upon, to replace the due diligence and – when appropriate – expert consultation that coin buyers and sellers should undertake when entering into a coin transaction. Therefore, the prices realized listed in NGC Auction Central are designed to serve merely as one of many measures and facts that coin buyers and sellers can use in determining coin values. The auction data listed by NGC may occasionally contain typographical or input errors that can result in incorrect prices realized appearing on the NGC website. Disclaimer: The auction prices realized listed in the NGC Auction Central are compiled from a number of independent, third party sources in the numismatic community which NGC believes to be reliable.
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